This Is What They Search For: The Most Popular US Industries & Traffic&nbspShares

Niche
After storing this idea in mothballs for quite a while, I finally decided to conduct an analytical study that would breakdown the most popular industries in the US based on the number of monthly online visitors. Special thanks to the SimilarWeb team, who helped me with the convoluted process of assembling data on the industry traffic distribution across 1,000 top-visited US domains. The purpose of this research isn’t just to share some general trends and observations that will leave you thinking, “Sounds interesting, but what’s next?” I’ve also included a bunch of actionable ideas based off of the data I went over myself. For those of you wondering whether it’s worth it to read this article in its entirety, below are the key findings: Google, Facebook, YouTube, Yahoo, and Amazon…
Read More

Realigning Your SEO Strategy When Business Needs Change&nbsp

Niche
Working as an SEO, it’s crucial that you’re ready to embrace changes in the SEO landscape, keep your finger on the pulse of Google's updates, integrate and evaluate changes through on-site and off-site testing, build outreach campaigns, and all the other required tasks we love so much.Implementing all of this successfully, though, is easier said than done. How exactly can you make sure that you’re focusing on quality traffic? And how do you even know that this traffic will help your brand grow? In this blog post, I’m going to show you how to pivot your SEO strategy according to the business' needs.1. Align your SEO strategy with the business strategySimilarWeb, the company I work for, decided to change their go-to-market strategy. Instead of targeting their current audience, their new…
Read More

Mission SEO Impossible: Rank a Single Brand Website for a Broad, Plural Search Query with Comparative Intent – Whiteboard&nbspFriday

Niche
Competing with comparison sites in the SERPs can feel like a losing game, but it doesn't have to. In today's Whiteboard Friday, Rand explains the challenges and outlines five solutions that can help you begin ranking for those high-value comparative terms. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to this impossible edition of Whiteboard Friday. This week we're chatting about one of the toughest things that a lot of SEOs face, which is trying to rank for these specific types of queries that have a plural comparative intent behind them. Some examples:So I'll give you a bunch of examples just to set the stage for this. Let's say I'm a hotel operator in Edinburgh, and I…
Read More

3 B2B Case Studies That Prove the Power of&nbspCTAs

Niche
You can’t afford to throw money away on inefficient tactics in the paid advertising space. Keeping your campaigns cost-effective is a must. To streamline your paid campaigns, there are many different landing page best practices you can employ. We've seen the most significant of these results often come from optimizing your call-to-action. Now, optimizing your CTA can include a few different factors. Not only is there placement, copy, design, and the usual list of CRO check boxes — there's also the psychology of the interaction itself to consider. To truly optimize your individual paid campaigns, you should get far more granular with your CRO. This will include taking your actual value proposition under investigation. Here are a few questions you may want to ask yourself regarding the psychology of your…
Read More

New Here? Jump-start Your Online Journey with these Resources

Niche
Yes! I Love to LearnWant to learn step-by-step how I built my Niche Site Empire up to a full-time income? Total: 1 1 0 0 0 0 0 First and foremost, WELCOME to the site!If you are new to Niche Pursuits and just getting started in your online journey, welcome! At the beginning on every podcast I record, I have an intro that says, “It's time for a motivational kick to jump start your next big idea”.So, I truly hope this page can provide a nice Jump-start to finding your next big idea.When you are just starting out, things can be confusing. It's hard to know what's working successfully today and what isn't.In order to help beginners navigate the important areas of my site more easily, I've put together a full list of…
Read More

Business Tools I Use

Niche
During the process of several online businesses, I've come across several products that can save time and make your life a little easier as you try to create your own online business.If you click the links and purchase these products, I get paid a commission. Thank you!Web Hosting Bluehost.com – One of the essential tools that you need to run your own website is a hosting service. I have used Bluehost since 2006 and have been VERY happy. Not only has their service been very easy to use and always kept up to date, but their customer service has been second to none. In fact, I have compared Bluehost directly with HostGator.com (another popular hosting company) and can tell you that in my humble opinion that Bluehost is MUCH better.…
Read More

Niche Site Project 3 Update: January and February 2017 Report

Niche
Yes! I Love to LearnWant to learn step-by-step how I built my Niche Site Empire up to a full-time income? Total: 53 51 2 0 0 0 0 Welcome back to another update for Niche Site Project 3!Can you believe that it's already been over a year since we started the project? So much has happened in the past year, and I know so many of you have had some cool successes with your own niche sites.Below you will find the reports from Samara, Colleen, and Ryan.Before you dive into those updates, I'd like to share some of my thoughts on plans going forward with the project.I stay in closest contact with Samara of course, since I am her coach. And I know that she is a work horse!Samara has…
Read More

Niche Site Project 3.0 Update for November and December 2016

Niche
Yes! I Love to LearnWant to learn step-by-step how I built my Niche Site Empire up to a full-time income? Total: 10 7 3 0 0 0 0 Another couple of months have passed, and Samara, Colleen, and Ryan have been hard at work. Below you will find their updates for both November and December.As you can see, they are started to see varying degrees of success. I'm very happy with the effort that they have put in, and I expect that their sites will continue to grow.Remember, this is the first time that any of them have really attempted to build a niche site, so the fact that they are starting to make money and get traffic is a good thing. Below you will find the updates written by…
Read More

Make the Most of Your MozCon 2017 Adventure – A Seattle&nbspHow-To

Niche
There’s a little secret we keep here in Seattle: it doesn’t actually rain all the time (we just want people to think that so we can keep the beautiful summers all to ourselves). Those of you who have been to a MozCon before are in on that secret; those of you who are joining us for MozCon 2017 on July 17–19 will soon find out! It can be hard coming to a new city and trying to find food and experiences off the beaten path, which is why Mozzers have come together to share some of their favorite places, both new and old, to help you make the most of your time in Seattle this summer. If you don’t have your ticket and don’t want to miss out on all…
Read More